Monday, December 05, 2005

My last radio show this Sunday

The last broadcast of my radio show, Kremer & Abrams on KXL, is this Sunday. I'll miss doing the show.

The show was cancelled (along with Oregon Crossfire with Randy Leonard and Larry George) due to budgetary issues. Even though the Sunday moring lineup was #1 in the market, KXL couldn't figure out a way to make any incremental revenue from the shows. (At least this is what they tell me.)

The Sunday morning listening audience is obviously a lot smaller than weekdays, so even though we had a good market share, the gross number of listeners was apparently too small to make it worthwhile for the KXL sales staff to sell ads specifically for the shows. After almost three years, KXL management got tired of paying our mega-dollar salaries, and figured that they would run the same ads out of their inventory if they just ran re-runs of talk shows that aired during the week.

It's their business, and it was a business decision. We'll try to pick up with another station in the Portland market, but that will take time.

I really do enjoy doing radio. Having that regular connection with real people is a privilege. In the meantime, my alter ego Marc Abrams and I will continue to do our KATU commentary, and will try to convince another radio station in the Portland market to give us a show on Sundays.

1 comment:

Anonymous said...

KXL is out of their mind to cancel your show and Oregon Crossfire. What will replace you? O'Reilly reruns? Terrific.

Rob I am sure that another station will pick you guys up. Don't worry.